Sime Darby's distribution division is Sime Darby Automobiles NZ Ltd.
Sime Darby Automobiles (SDA) is the official factory representative for the Peugeot and Citroen brands in New Zealand.
As such, they are responsible for the importation and distribution of the brands' vehicles, parts and accessories.
They also manage the national marketing and advertising for each brand, provide technical and warranty support, as well as all technical and sales training to their retail partners throughout New Zealand.
SDA have been the importer of Peugeot vehicles since October 2001 and Citroen vehicles since February 2013.
SDA is based in Mount Wellington, in a purpose built facility that houses a team of more than 20 staff (covering sales, marketing, service, logistics, distribution, technical and warranty), a national training centre, and parts warehouse.
Vehicles are stored at partner facilities in South Auckland.
In addition, SDA is the New Zealand representative for Peugeot EuroLease (tax-free car leasing in Europe).
More on Peugeot
There are 11 Peugeot dealers in New Zealand, located from Auckland to Dunedin.
The Peugeot range in New Zealand includes 207, 308, 308CC, 308SW, 3008, 4007, 508, 508SW, RCZ and Partner van.
Approximately 1000 new Peugeot vehicles are now sold annually in New Zealand.
More on Citroen
There are 6 Citroen dealers in New Zealand, located from Auckland to Dunedin.
The Citroen range includes C3, C4, C4 Grand Picasso, C4 Aircross, C5, DS3, DS4 and DS5.
In 2013 Citroen aims to sell 400 new vehicles.
More on Peugeot EuroLease ...